Fullerton, CA

        Black Diamond Wheel (formerly PermaChrome PVD), is a division of Label-Aire, Inc. headquartered in Fullerton, California, Label-Aire, Inc. has provided advanced and reliable pressure-sensitive labeling machinery to blue-chip firms the world over for nearly 50 years.

    Black Diamond Wheel is a premier wholesaler of original equipment and aftermarket PVD chrome wheels. PVD chrome technology is replacing traditional chrome plating. PVD (Physical Vapor Deposition) is a cutting-edge wheel finish technology that combines vacuum plating with powder coating as a durable and environmentally friendly alternative to traditional chrome plating. Black Diamond Wheel has one of the nation’s largest inventories of Jaguar and Range Rover Chrome and Black Chrome coated PVD wheels on hand.

  PVD wheels by Black Diamond not only make your factory wheels better-looking, but better overall!

* Black Diamond PVD wheels will NEVER pit or peel.

* The PVD (Physical Vapor Deposition) process is environmentally friendly.

* Ask about Black Diamond Wheel’s 5 year/100,000 mile warranty.

* PVD coating weighs less than chrome plating for increased fuel economy.

* Bright Chrome PVD has a richer look compared to chrome plating.

* Black Chrome PVD—There’s nothing like it on the road!